(I hope I am posting this in the correct section.) I need some help understanding Web statistics. I have been asked to check the stats on a particular website I maintain, and the summary is as follows:
Unique Visitors: 306
Number of Visits: 1,239 (4.04 visits per visitor)
Pages Visited: 4,939 (3.98 pages per visit)
Total Hits: 21, 806 (17.59 hits per visit)
Now, the first three stats I understand. But what does the fourth one mean. What's the difference between "pages per visit" and "hits per visit"?
Edit: I DID Google first, and came up with this: "This is a request made to the server. As a page is made up of a number of elements such as the html itself, links to .js files and images, a single page request may generate a large number of hits. Hits are not a good way to measure the traffic on your site."
Does this mean that if a particular page with, say, three links on it is visited, that counts as four hits? Something like that?
