My respect for apple went up 100 notches a few nights ago, and here's why.
Two weeks ago, I walked out of an Apple store here in Canada with a shiney new iPad that my lovely girlfriend bought for me. Now before I continue, let me say that the sexiness of an Apple product can not be described, it can only be experienced.
After playing with this thing a lot over the last two weeks, I've really started to love it. Anyway, a couple of days ago I stopped at a coffee shop, bought myself a drink, and sat down at a table. Like an idiot, I put my iPad on my lap while I took off my coat, and as you'd expect, it slipped off my lap. Of course, it fell onto the edge of the hard metal foot of the table at which I was sitting.
After I calmed the screaming in my head, I picked up my new toy only to find a good, solid dent in the frame. Two of them, actually. The screen was still good, and the device itself stll functioned, though.
Anyway, I sat there thinking "You know what? I'm going to take it to the Apple store and see if they'll swop it out". I didn't believe for a second that they would, but I figured I'd give it a shot.
I walked into the Apple store that night and explained my story to the guy at 'The Genius Bar'. The Genius looked at me and said "We don't do refunds on damage like this, particularly because it's the user's fault, but, because it's still relatively new, and because this is your first real Apple product, we'll make an exception".
They took back the iPad that I damaged with my own stupidity, and gave me a new one in return, at no extra cost to me. Not a refurbished iPad, a brand new one. This, this, is customer care. Any company tha will lose that kind of money to keep ONE customer deserves the kind of success that Apple has achieved.
This experience honestly makes me want to make SURE to buy a Mac as my next computer.
Anyone that knows my tech-related opinions well knows that I've never been much of an Apple fan, but Apple has gained so much respect from me, and I'll support these guys because of how much they care for me as a customer.
tl;dr
I dropped my iPad like a chop, damaged it, and Apple's gave me a brand new one for free. They get oodles of respect from me.
