Dropping the f-bomb

jee · Post by **jee** » 19 May 2007, 07:48

http://www.theglobeandmail.com/servlet/ ... eMain/home

now boys.. .behave... just because The Aussies do, it does not mean that you have to....

capanno · Post by **capanno** » 19 May 2007, 10:07

I think its kinda stupid. This should appeal to 13 year olds. Hey, Im drinking a what the ****, and everyone will burst out in laughter. This kind of advertising falls in the same category as those vanish and easy off bang adds.

Law · Post by **Law** » 19 May 2007, 10:47

well if it tastes nice i'd drink it. and it's all about getting them to try it first. you try it and you like it. well then they got you

Tribble · Post by **Tribble** » 19 May 2007, 11:05

Hey look, we use sex to sell things, the next logical step would be acronyms. And what better way to attract younger kids than with a "naughty" word. Yes it would get 13yr olds - but that is who the campaign is directed at. How many older people would drink purple anyway (there are a few exceptions).

In business, anything to increase the bottom line. We may not agree with their tactics but it works.

SoulBlade · Post by **SoulBlade** » 19 May 2007, 11:10

Just think about how they gonna advertise condoms, vibrators, etc in the next 20-30 years.

Tribble · Post by **Tribble** » 19 May 2007, 11:11

I really don't want to - too graphic this early in the morning.

Law · Post by **Law** » 19 May 2007, 12:11