Microsoft to rename SkyDrive after losing trademark suit

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Stuart
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Microsoft to rename SkyDrive after losing trademark suit

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Microsoft will be forced to rename its SkyDrive cloud storage service after failing to defend its trademark against U.K. broadcaster British Sky Broadcasting.

BSkyB, as the service is more commonly called, filed suit against Microsoft in 2011 in the English High Court, successfully arguing that the “Sky” portion of its name could be confused with Microsoft’s own SkyDrive, and that Microsoft’s use of the name SkyDrive infringed Sky’s rights in the ‘Sky’ mark.

In June, Microsoft lost the case in England and Wales, and failed on appeal as well.

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